Insights
Practical guides for the people who run signups, tickets, fund drives, conference nights, and more. One library, every SizzleGo product, written for the job, not for search engines.
Interactive Seat Map Checklist for First-Time Organizers
Everything a first-time organizer needs to set up an interactive seat map, from gathering measurements to testing the buyer experience.
Merch and Add-Ons at Checkout: CDs, Donations, and Parking
How community venues can offer CDs, donations, parking passes, and other add-ons during the ticket checkout flow to boost per-order revenue.
Pricing a 200-Seat House: Worked Examples With Real Fee Math
Concrete pricing scenarios for a 200-seat community venue, showing exactly how ticketing fees affect your revenue under an all in rate and a percentage plus fixed model.
Passing Fees to Buyers Without Looking Greedy
How community venues can transparently pass ticketing fees to buyers, without damaging trust or driving away ticket sales.
Hidden Ticketing Fees Checklist Before You Sign Anything
A line-by-line checklist of the hidden fees ticketing platforms bury in their terms, so community venues can compare costs before committing.
How Much Should Ticketing Cost in 2026?
A practical breakdown of what community venues actually pay for ticketing in 2026: all in rates, stacked fees, subscriptions, and the hidden costs nobody warns you about.
Follow Up After the Show: Turn One Night Into a Series Habit
How to follow up with attendees after your event to build loyalty, grow your audience, and turn one-time visitors into series regulars.
Community Theater Marketing on a Nonprofit Budget
A practical marketing playbook for community theaters and nonprofit performing arts groups working with minimal budgets and volunteer teams.
Promo Codes Without Chaos: Friends, Board Members, and Early Birds
How to set up and manage promotional codes for your events without creating confusion, revenue leakage, or administrative headaches.
Ticket Page Copy That Converts: Date, Doors, Price, Promise
How to write event page copy that turns browsers into buyers by leading with the essentials, date, time, price, and backing them with a clear promise of experience.
Local SEO for Venues: Show Up When Neighbors Search Tonight
Practical local SEO steps for community venues to appear in Google searches when nearby residents look for events, concerts, and things to do tonight.
Countdown Content for Events: What to Post in the Final 14 Days
A day-by-day content plan for the final two weeks before your event, designed to build urgency and convert fence-sitters into ticket buyers.
Partner Cross-Promotion: Coffee Shops, Radio, and Sister Venues
Practical ways to partner with local businesses, radio stations, and other venues to cross-promote your events and reach new audiences without spending on ads.
Church and School Partnerships That Fill Rows
How community venues can partner with churches, schools, and local organizations to cross-promote events and fill seats through trusted relationships.
Social Posts That Sell Seats: A Four-Week Calendar
A week-by-week social media calendar for community venues promoting an upcoming event, with post ideas that drive ticket sales without feeling pushy.
Build an Email List for an Event Series (Without Buying Names)
Learn how to grow an email list organically for your recurring events using sign-up moments, post-show follow-ups, and simple opt-in strategies that respect your audience.
Poster QR Codes That Convert: Design, Tracking, and Placement
How to design, place, and optimize QR codes on event posters so they actually drive ticket sales, not just scans.
How to Promote a Community Concert Without a Giant Ad Budget
Practical, low-cost promotion strategies for community concerts, from email lists to partnerships to QR-coded posters that actually sell tickets.
Ticketing Software for Auditoriums and Houses of Worship
How auditoriums, churches, synagogues, and school stages can choose ticketing software that fits their rooms, budgets, and volunteer-run operations.
When to Leave Eventbrite (And What to Require From the Next Platform)
Signs it's time to switch from Eventbrite, what to look for in a replacement, and how to migrate without losing your audience data.
ThunderTix vs EventTicketGo: Subscriptions, All In Fees, and Tradeoffs
Comparing ThunderTix's subscription model to EventTicketGo's all in per order fee for small venues, and when each one makes sense.
SimpleTix vs EventTicketGo: Fee Transparency for Reserved Seats
A detailed comparison of SimpleTix and EventTicketGo for community venues needing reserved seating, transparent fees, and simple checkout.
Reserved Seating Software Guide for 100 to 500 Seat Rooms
How to choose and set up reserved seating software for small auditoriums, churches, and school stages, from seat maps to hold timers.
Per Ticket Fees vs Percentage Ticketing: The Math That Changes Your Season
Fixed fee per ticket, percentage, or one all in rate per order? We run the numbers for community venues selling $10 to $40 tickets to 100 to 500 seat rooms.