Spirit Wear and Merch: Selling at Club Tournaments in 2026
Spirit wear is a six-figure revenue line for well-run clubs. Here's how to sell at tournaments in 2026.
A 40-team tournament with 500 families can move $15,000-$30,000 in spirit wear if you run it right. Most clubs leave most of that on the table.
Pre-orders
Offer merch on the registration form. No inventory risk, pre-paid, pickup at the tournament.
On-site sales
Stock 15-20% over preorders at the venue. Charge $5 more at the door than online - it moves at-event and rewards early buyers.
Payments
Tap-to-pay on every register. Cash handling is a 10% drop in sales.
Sizing
Order by age division, not just size. 10U hoodies move 3x faster in small and extra-small than adult inventories.